New report shows 2015 event generated $11.6 million in local economic activity
Chasing Summer Music Festival helped boost the Calgary economy by $11.6 million in 2015, according to an economic impact study conducted by the Canadian Sport Tourism Alliance.
The report, commissioned by Tourism Calgary and the festival producer, confirmed that the two-day outdoor electronic music event generated $15.4 million in economic activity for Alberta, of which $11.6 million occurred in Calgary.
Chasing Summer 2015 was attended by 33,750 people over both days, of which 12,244 came from outside Calgary. The main event featured world-renowned artists such as Tiësto, Kaskade, Afrojack, and Dash Berlin, among others, and featured several pre-parties and after parties at various local venues.
The spending by visitors (people who travelled more than 100 km) who attended Chasing Summer at Fort Calgary on August 7 and 8, 2015, in combination with the expenditures made by the promoter to produce the event that are deemed to remain in the region, totaled $7.5 million. The expenditures supported $4.5 million in wages and salaries, and supported a total of $2.4 million in tax revenue.
Visitors accounted for 36% of weekend pass sales, with 82% of those visitors coming from within Alberta, and 21% of visitors coming from Edmonton. 97% of visitors said Chasing Summer 2015 was their primary reason for travelling to Calgary.
The study also discovered that visitors spent $385 in Calgary on average, and 73% of the festival audience stayed in paid accommodation, occupying 6,125 hotel room nights. As a result, Calgary earned $4.5 million in tourism expenditures as a result of hosting Chasing Summer.
“Chasing Summer has grown to be the largest electronic music event in Western Canada, attracting thousands of people to Calgary every summer, injecting millions of much needed dollars into our local economy and supporting local businesses,” said Harvey Cohen, VP Talent at Live Nation Canada, the producer of Chasing Summer.
Chasing Summer 2016 is scheduled for July 30 and 31 at Max Bell Centre Festival Grounds. Artist line-up will be released soon.
For more information and updates on Chasing Summer, please visit the official website at www.chasingsummerfestival.com or follow the event on social media:
Official Hashtag: #CSMF2016